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In 1996, Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys. [6] Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
Nielsen Media Research estimated in August 2008 that 25 percent of affected viewers would opt for inexpensive converters instead of replacing existing televisions or switching to cable and satellite television subscriptions. [citation needed] By November 2008, 38.3 percent were planning to buy the less-costly converter boxes. [citation needed]
Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
On December 22, 2007, survey results by Nielsen Media Research's Nielsen Media Index Study (Enhanced Wave 2), covering the whole year of 2007, showed that the Manila Bulletin was the choice of 47 "of those who said they had read a broadsheet" with 1.17 million readers.
The Seattle–Tacoma Designated Market Area, as defined by Nielsen Media Research, includes most of Western Washington and the Wenatchee metropolitan area. [1] As of 2021, it is the 12th largest television market [2] and 11th largest radio market in the United States by population. [3]
On May 1, 2009, Nielsen Media Research reported that 3.1% of Americans were still completely unprepared for the transition. [111] On June 11, 2009, one day before the analog shutoff, the National Association of Broadcasters reported that 1.75 million Americans were still not ready. [112] 971 TV stations made the final switch to digital on June 12.
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