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Retail geography, or geography of retailing, is the study of where to place retail stores based on where their customers are. The use of retail geography has grown significantly in the past decade as a result of the use of geographic information systems . It first emerged in the United States in the 1960s. [1]
The retail life cycle: from the small one-off store to the largest leading chains, every business size has its advantages and challenges.(State of the Industry). (2006). Chain Store Age, 82(8). [3] Sun, L., Kay, R., & Chew, M. (2009). Development of a retail life cycle: the case of Hong Kong's department store industry.
The term product assortment refers to the combination of both product breadth and depth. The main characteristics of a company's product assortment are: [4] (1) the length or number of products lines the number of different products carried by a store (2) the breadth refers to the variety of product lines that a store offers.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Assortment plan is a trade-off between the breadth and depth of products that a retailer wishes to carry. Assortment optimization refers to the problem of selecting a set of products to offer to a group of customers to maximize the revenue that is realized when customers make purchases according to their preferences.
A Florida-based real-estate development company plans to spend up to $40 million to build a new shopping center on Ramsey Street in northeast Fayetteville, anchored by a big-box store with nearly ...
In addition to Newton's Law of Gravity in the physical sciences, there were other antecedents to Reilly's "law" of retail gravity. In particular, E.C. Young in 1924 described a formula for migration that was based on the physical law of gravity, and H.C. Carey had included a description of the tendency of humans to "gravitate" together in an 1858 summary of social science theory.
The history of retail encompasses the sale of goods and services to consumers across all cultures and time periods from ancient history to the present. [ 1 ] Commerce first took the form of bargaining between early human civilizations.