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The Portable People Meter (PPM), also known as the Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed to individual radio stations and television stations. This also includes cable television.
Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people ...
National Consumer Panel (NCP) is a service provided by a joint venture between NielsenIQ and Circana (formerly IRI / SymphonyIRI Group) where members in the contiguous United States scan the barcodes on all their purchases with either a mobile app or a special barcode reader and provide additional details about their shopping purchase experience(s).
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...
In 2019, Nielsen Holdings announced plans to split into two separate publicly traded companies, Nielsen Global Connect (later known as NielsenIQ and sold) and Nielsen Global Media. In October 2022, Nielsen Holdings (by then consisting of the Global Media business), including the Gracenote subsidiary was acquired by a private equity consortium.
Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media. Nielsen also conducts market research for the film industry through National Research Group (NRG).