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MTV, originally an initialism of Music Television, is an American cable television channel that launched on August 1, 1981 by Warner Communications. It is currently owned by Paramount Global, and is one of the company's flagship brands. MTV's original focus was on music-related programming, including blocks of music videos.
MTV's first day on the air was rebroadcast on VH1 Classic in 2006 and again in 2011 (the latter celebrating the channel's 30th anniversary). [ 1 ] [ 2 ] The first hour on the air was broadcast again on August 1, 2016, and was called MTV Hour One, as part of VH1 Classic's planned re-launch as MTV Classic, MTV itself, and additionally streamed on ...
The MTV Generation refers to the adolescents and young adults of the 1980s to the mid-1990s, a time when many were influenced by the television channel MTV, which launched in 1981. [1] The term is another way of referring to Generation X. [2] [3] The development of MTV "had an immediate impact on popular music, visual style, and culture". [4]
At midnight on Aug. 1, 1981, Martha Quinn, Mark Goodman, Nina Blackwood, Alan Hunter, and J.J. Jackson stood inside the Loft restaurant in Fort Lee, N.J., to watch ...
"MTV doesn't play music anymore" is a complaint nearly as old as the network itself, as executives embraced more conventional programming to keep viewers engaged for longer than three minutes at a ...
Forty years ago, the idea for the VMAs — which will take place at the UBS Arena in Elmont, NY on Wednesday — came about as a way for MTV to claim its territory as the home of music video.
MTV.com in 2008. In the late 1980s, before the Internet, MTV VJ Adam Curry began experimenting online. In the 90's, he registered the then-unclaimed domain name "MTV.com" in 1993 with the idea of being MTV's unofficial new voice on the Internet. Although this move was sanctioned by his supervisors at MTV Networks at the time, when Curry left to ...
In the late 1980s and early 1990s, MTV began cultivating a lifestyle for teen and college-aged students. As video clips started to develop certain images for artist, such as Madonna , Bruce Springsteen , and New Kids on The Block , fashion and paraphernalia for these acts were also marketed along with the distribution of music.