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Adidas Forum in a high and low top. Work on creating the shoe first started in 1983 when French designer Jacques Chassaing decided to create a basketball shoe with input from professional players. He and a team went out and asked various players what they wanted to see in a basketball shoe so they could design the best shoe to play in.
The shoes would see numerous re-releases over the years but would not become extremely popular until the early 2020s thanks to social media site Tik Tok where many users started sharing their own pairs of the sneakers. The popularity led Adidas to re-releasing the shoe again and release multiple collaborations. [5]
A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
Adidas signature athlete Donovan Mitchell talks about his latest Adidas D.O.N. Issue 4 shoe and aspiration of working with Jerry Lorenzo on sneakers.
Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]
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