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In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales.
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards. In 1928, the company introduced the brand name Hallmark, after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. That same year, the company became the ...
Etiquette in Society, in Business, in Politics and at Home by Emily Post, published in 1922, contained suggestions for wedding anniversary gifts for 1, 5, 10, 15, 20, 25, 50, and 75 years. [12] Wedding anniversary gift suggestions for other years were added in later editions and publications; they now comprise what is referred to as the ...
Douglas Aircraft Company (to McDonnell Douglas) – Donald Wills Douglas, Sr. Dow Chemical Company – Herbert Dow; Dow Jones & Company – Charles Dow and Edward Jones; D'Oyly Carte Opera Company – Richard D'Oyly Carte; Dr. Bronner's Magic Soaps – Emanuel Bronner; Dr. Oetker – August Oetker; Ducati – Antonio Cavalieri Ducati (1853–1927)
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The company changed its name to American Greetings Corporation as the company went public in 1952, issuing 200,000 shares. The funds raised were earmarked for acquisitions and expansion. In 1956, American Greetings formed Carlton Cards, Ltd., a Canadian subsidiary. Also that year, the Hi Brows humor studio card line was launched. [6]
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