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Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
Ten years later, Doyle saw the "We Can Do It!" poster on the front of the Smithsonian magazine and assumed the poster was an image of herself. Without intending to profit from the connection, Doyle decided that the 1942 wartime photograph had inspired Miller to create the poster, making Doyle herself the model for the poster. [28]
Original 1939 poster. Keep Calm and Carry On was a motivational poster produced by the Government of the United Kingdom in 1939 in preparation for World War II.The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities.
The Power of Positive Thinking: A Practical Guide to Mastering the Problems of Everyday Living is a 1952 self-help book by American minister Norman Vincent Peale.It provides anecdotal "case histories" of positive thinking using a biblical approach, and practical instructions which were designed to help the reader achieve a permanent and optimistic attitude.
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.