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Direct-to-fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry.Direct-to-fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career.
Music in advertising refers to music integrated into mass electronic media advertisements to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly affect the emotional response to television commercials ."
Feature.fm is a marketing and advertising platform for music industry professionals like labels, artists, and other music marketers. They offer a self-serve, music-focused ad platform and a marketing suite to help artists marketing to fans in a smarter way.
A song plugger or song demonstrator is an individual who promotes music to musicians, record labels, and customers. Song pluggers work for a music publishing company or operate independently. The function of the role has evolved as advances in music technology changed the music industry over the course of the 20th and 21st centuries.
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
The Musician's Handbook is a music business book first published in 2003 by Billboard Books with the revised edition released in 2008 by Random House. Written by Bobby Borg, the book investigates the realities of the music business and is designed to help the reader understand the ins and outs of the music industry. [1]