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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
Acquiring Blue Bell Inc. for US$762 million in 1986, VF added Wrangler, JanSport, Rustler, Jantzen, and Red Kap to its portfolio, effectively doubling its size and making it the largest publicly-held clothing company. VF would also become one of the two largest jeans makers in the world, making up 25% of the market. [6]
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
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