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One of the primary goals of marketing communication is to persuade consumers or businesses, by either changing their perception of a brand, product, or service or persuading them to purchase (or feel motivated / tempted to purchase) a product or service. The "Elaboration Likelihood Model" is used to demonstrate how persuasion occurs.
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
An enterprise service bus (ESB) implements a communication system between mutually interacting software applications in a service-oriented architecture (SOA). It represents a software architecture for distributed computing , and is a special variant of the more general client-server model, wherein any application may behave as server or client.
EDI provides a technical basis for automated commercial "conversations" between two entities, either internal or external. The term EDI encompasses the entire electronic data interchange process, including the transmission, message flow, document format, and software used to interpret the documents.
Most jargon is technical terminology (technical terms), involving terms of art [9] or industry terms, with particular meaning within a specific industry. The primary driving forces in the creation of technical jargon are precision, efficiency of communication, and professionalism. [10]
The model allows transparent communication through equivalent exchange of protocol data units (PDUs) between two parties, through what is known as peer-to-peer networking (also known as peer-to-peer communication). As a result, the OSI reference model has not only become an important piece among professionals and non-professionals alike, but ...
Technical obsolescence usually occurs when a new product or technology supersedes the old one, and it is preferred to use the new technology instead. Historical examples of new technologies superseding old ones include bronze replacing flint in hand-tools, DVDs replacing videocassettes, and the telephone replacing the telegraph. On a smaller ...
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.