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The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics: functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution
SAP CRM (Customer Relationship Management) (legacy product) SAP ERP (Enterprise resource planning) (legacy product, see S/4HANA) SAP PLM (Product Lifecycle Management) (legacy product) SAP SCM (Supply Chain Management) (legacy product) SAP SRM (Supplier Relationship Management) (legacy product)
Pivotal CRM / Aptean CRM Aptean 6.6 January 2019 Proprietary.NET yes Windows MS SQL, Oracle 1996 Really Simple Systems / Spotler CRM Really Simple Systems 2016 2006 SaaS: VBScript, JavaScript, ASP yes Cloud Computing: MySQL: 2006 SageCRM: Sage Group: Sage CRM 2019 R1 February 2019 Proprietary or SaaS: ASP.NET, ASP yes Windows MS SQL, ORACLE ...
Atento is a global provider of customer relationship management (CRM) and business-process outsourcing (BPO) services, [2] including customer care, sales, collections, back office and technical support. [3] Atento was the largest provider in Latin America, and among the top five providers globally, based on revenues in 2015. [4]
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
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