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The success of Activia has increased the health yogurt market. [21] Activia, Actimel and Danonino account for more than half of the total worldwide yogurt sales. [22] Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21] In 2011, Activia was the largest global fresh dairy brand in the world ...
The yogurt that has a place in my heart is Activia. Sure, Activia may conjure memories of those classic Jamie Lee Curtis commercials from the ‘90s and 2000s. And it may not be the trendiest ...
Yogurt is also part of the Mediterranean diet, alongside other staples such as fresh produce, whole grains, olive oil and fish. A 2020 study found that adhering to the diet significantly reduced ...
The nutritional researcher recommends getting enough sleep, washing hands often and eating a daily bowl of yogurt. She says this would activate more active germ-fighting white blood cells, enhancing the immune system, probably due to the presence of Lactobacillus bulgaricus, from any normal yogurt, which is half the price of Actimel. [18]
The Knives Out star, who did several commercials for the yogurt company in the early 2010s, explained that those jobs offered her a paycheck and the opportunity to not move around for work.
Dannon's Activia yogurt was advertised as scientifically proven to boost the immune system, and was sold at a much higher price. The company was ordered to pay $45 million in damages to consumers after a lawsuit. [17]
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