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In fact, many of the 30-second commercial spots in Super Bowl LVII cost $7 million, Front Office Sports reported. And despite the steep price, Fox sold every spot, per the report.
The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
From 1967 to today, take a look at what advertisers pay for just a 30-second commercial during the big game.
The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million ...
The Chiefs’ win over the San Francisco 49ers in Super Bowl LIV on Feb. 2, 2020, drew $5.6 million per ad. That cost is expected to be the same this year for Super LV between the Chiefs and ...
Super Bowl XXXIV (played in January 2000) featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot. [1] [note 1] In addition, five companies that were founded before the dot-com bubble also ran tech-related ads, and 2 before game ads, for a total of 21 different dot-com ads.
Cost: $15.2 million. Year: 2013. Super Bowl: ... as well as a feature by Variety on the phasing out of two-minute long Super Bowl ads to identify the longest Super Bowl ads to run in recent years ...
For PepsiCo and Frito-Lay, that will only add to the costs of playing in the Super Bowl. Fox, which plans to televise the grand event on February 9, has sought more than $7 million from some 30 ...