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The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. To break it down for you, that amounts to an average cost of over $233,333 per second.
The outlet noted that ads around the Super Bowl telecast also come with a hefty price tag. 30 seconds of ad time in Fox’s late pre-game coverage have gone for as much as $4.5 million, one of the ...
From 1967 to today, take a look at what advertisers pay for just a 30-second commercial during the big game.
In fact, many of the 30-second commercial spots in Super Bowl LVII cost $7 million, Front Office Sports reported. And despite the steep price, Fox sold every spot, per the report.
The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million ...
In consecutive years, the average cost of a 30-second Super Bowl spot has been $7 million, a far cry from the first Super Bowl in 1967, when ads cost $37,500 (or nearly $350,000 when adjusted for ...
Were these commercials worth the big price tags?
Fox’s last Super Bowl telecast, in 2023, generated around $600 million in total ad revenue tied to the main event and ancillary programming. Fox will be able to squeeze some extra commercials ...