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In 2010, Activia dominated the probiotic dairy sector. [20] The success of Activia has increased the health yogurt market. [21] Activia, Actimel and Danonino account for more than half of the total worldwide yogurt sales. [22] Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21]
Activia yogurt is so much more than a nostalgic choice. Sure, it contains everything you would expect from a dairy yogurt, like calcium, protein, probiotics and live and active cultures.
On 23 January 2008, a proposed class action was filed in California, accusing Danone Co. Inc. of false advertising in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. [11] The company has denied this accusation. [12]
Some of the Bifidobacterium animalis bacteria found in a sample of Activia yogurt: The numbered ticks on the scale are 10 micrometres apart.. In 1899, Henri Tissier, a French pediatrician at the Pasteur Institute in Paris, isolated a bacterium characterised by a Y-shaped morphology ("bifid") in the intestinal microbiota of breast-fed infants and named it "bifidus". [5]
Probiotic Food List. Yogurt. Made from milk fermented by lactic acid bacteria and bifidobacteria, all friendly types of bacteria, yogurt is one of the best sources of probiotics. It’s also high ...
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