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created by Walt Disney Productions; Scoopy is the mascot for the Sacramento Bee, Modesto Bee, and Fresno Bee newspapers; Gabby was the radio mascot for McClatchy's former radio stations and TeeVee was the television mascots of now CBS O&O KOVR-TV/Sacramento and Nexstar Media Group's NBC affiliate KMJ-TV (now KSEE-TV)/Fresno. Speedee: McDonald's ...
When thinking about insurance advertising, mascots often spring to mind. Mascots have become iconic figures in insurance advertising. ... He represents what every one of the 19,000 State Farm ...
American mascots, humans, animals, or objects thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.
Articles relating to corporate mascots, these characters are typically known without even having to refer to the company or brand. This is an example of corporate branding , and soft selling a company.
If advertising mascots are going to make a comeback, the likes of the E-Trade baby, the Aflac duck and the GEICO gecko are going to lead the way. (And, it's worth noting: That popular gecko isn't ...
But forget the eighties, we have plenty of our own annoying advertising mascots right now in 2010. Here are WalletPop's picks for the 8 most annoying ad mascots on TV today: Show comments