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The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares.
Trickle-down fashion is a model of product adoption in marketing that affects many consumer goods and services. It states that fashion flows vertically from the upper classes to the lower classes within society, each social class influenced by a higher social class. Two conflicting principles drive this diffusion dynamic. Lesser social groups ...
The traditional structure of a team assigns a buying team and merchandising team to a specific product area, and there are controllers tasked with directing teams across various areas. Buying teams are further divided based on the product area (e.g., athletic wear, leather goods, etc.), organization division (e.g., men's wear). [2]
The charity’s retail director, Lorna Fallon, said: “Fashion Fighting Poverty is a celebration of Oxfam’s stylish, sustainable, second-hand fashion, which is better for our pockets, the ...
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
Fashion activism is the practice of using fashion as a medium for social, political, and environmental change. The term has been used recurringly in the works of designers and scholars Lynda Grose, Kate Fletcher, Mathilda Tham, Kirsi Niinimäki, Anja-Lisa Hirscher, Zoe Romano, and Orsola de Castro, as they refer to systemic social and political change through the means of fashion.
A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
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