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2. Branding - Wikipedia

   en.wikipedia.org/wiki/Branding

   Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand

3. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

4. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [ 46 ] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."

5. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   The art of creating and maintaining a brand is called brand management. The orientation of an entire organization towards its brand is called brand orientation. Brand orientation develops in response to market intelligence. [79] Careful brand management seeks to make products or services relevant and meaningful to a target audience. Marketers ...

6. AOL

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   The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.

7. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]