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  2. Marsha Collier - Wikipedia

    en.wikipedia.org/wiki/Marsha_Collier

    In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books. [ 10 ] In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online , a complete guide to starting and operating an online business.

  3. For Dummies - Wikipedia

    en.wikipedia.org/wiki/For_Dummies

    Also, some books in the series are smaller and do not follow the same formatting style as the others. Wiley has also launched an interactive online course with Learnstreet based on its popular book, Java for Dummies, 5th edition. [7] A spin-off board game, Crosswords for Dummies, was produced in the late 1990s. [8]

  4. Perry Marshall - Wikipedia

    en.wikipedia.org/wiki/Perry_Marshall

    In 2011, with Thomas Meloche, Marshall published Ultimate Guide to Facebook Advertising. He wrote 80/20 Sales and Marketing, published in 2013, [14] expanding on Richard Koch's 80/20 rule, as it applies to various areas in the operation of a business. Inc. magazine reviewed it as one of the "5 Best Sales Books of 2013". [15]

  5. Andy Rathbone - Wikipedia

    en.wikipedia.org/wiki/Andy_Rathbone

    Since then, he has published some 50 computer books. [6] His latest book is Windows 11 for Dummies (2021). Several of his For Dummies books have made USA Today's bestseller list. [7] In 1992, Rathbone’s Windows For Dummies became the world’s best-selling computer book and remains so with more than 15 million copies sold by 2019. [8]

  6. Dan Gookin - Wikipedia

    en.wikipedia.org/wiki/Dan_Gookin

    Dan Gookin is a computer book author who wrote the first ...For Dummies books including DOS for Dummies and PCs for Dummies, establishing the design and voice of the long-running series that followed, incorporating humor and jokes into a format for beginners on any subject. He also is a member of the Coeur d'Alene City Council.

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ] Most social media platforms such as: Facebook, LinkedIn, Instagram, and X, among others, have built-in data analytics tools, enabling companies to track the progress ...