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Coursera Inc. (/ k ər ˈ s ɛ r ə /) is an American global massive open online course provider. It was founded in 2012 [2] [3] by Stanford University computer science professors Andrew Ng and Daphne Koller. [4] Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.
The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
By June 2012, more than 1.5 million people had registered for classes through Coursera, Udacity or edX. [93] [94] As of 2013, the range of students registered appears to be broad, diverse and non-traditional, but concentrated among English-speakers in rich countries. By March 2013, Coursera alone had registered about 2.8 million learners. [56]
Core specializations include Strategic Leadership and Management, Managerial Economics and Business Analysis, Value Chain Management, and Financial Management. Focus area specializations include Digital Marketing, Entrepreneurship and Strategic Innovation, Global Challenges in Business, Business Analytics, and Mergers and Acquisitions.
Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.