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The "Bell Helmet Company" was established as a division of Bell Auto Parts in 1956. [2] Bell introduced its Star model, the first full-face motorcycle helmet on the market, in 1968. [4] In 1971, Bell produced the first full-face off-road motorcycle helmet. [5] Bell made its first production helmet in 1954.
In 2001, Bike was the official helmet supplier of the XFL American football league. Almost every player in the XFL wore a helmet made by the company. In 2003, Bike was part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway. In the first quarter of 2017, Russell Brands announced they would be closing down Bike.
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