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They alleged that DevaCurl products, particularly the no poo products, may lead to hair loss and damage as well as other injuries to the hair and scalp. [ 6 ] In 2020, several class-action lawsuits were started by women who claimed to have suffered hair loss and other side effects from using DevaCurl products.
DevaCurl Users Claim Products Are Causing Hair Loss. DevaCurl Users Claim Products Are Causing Hair Loss. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290 ...
Black women buy $7.5 billion worth of beauty products every year, and spend 9x more on ethnic hair products than any other demographic. The measures in place to protect them aren’t enough.
Women who wear their hair natural are now spending more money on chemical-free products that highlight the best results for their natural textures. Hair care suppliers and markets are taking note, as Black consumers represent a lucrative segment for the hair care industry, prompting brands to adjust their product lines to meet this growing ...
[1] [4] The product was aimed at African American women who straightened their hair to eliminate the need to use a hot comb, grease, and frequent trips to the beauty shop. [1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1]
Related: 12 Best 2025 Hairstyles for Women Over 50, According to a Celebrity Stylist 7 Best Hair Colors for Women Over 50, According to a Celebrity Stylist Jason Merritt/Getty Images