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  2. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [ citation needed ] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

  3. Rent vs. Buy: Why Buying a House Generally Wins - AOL

    www.aol.com/2013/09/22/rent-vs-buy-why-buying-a...

    Rent vs. buy. In finance circles, it's a bigger debate than "paper vs. plastic" or "tastes great vs. less filling." It remains a debate fought by smart people on both sides, because the variables ...

  4. Renting vs. buying a house: Which is right for you? - AOL

    www.aol.com/finance/renting-vs-buying-house...

    Renting versus buying a home isn’t just a matter of ownership. It can be a lifestyle choice as much as a financial one: Renting means you’re not tied down with any long-term responsibilities.

  5. ‘To buy or not to buy, that is the question’: BofA reveals ...

    www.aol.com/finance/buy-not-buy-bofa-reveals...

    This housing market has Bank of America economists in a Shakespearean mood about the eternal debate: The slings and arrows of buying versus renting. In a recently released Hamlet-esque research ...

  6. Video rental shop - Wikipedia

    en.wikipedia.org/wiki/Video_rental_shop

    The exterior of a video rental store in Austin, Texas (closed in 2020) A display case of DVDs in a former Blockbuster video rental store. A video rental shop/store is a physical retail business that rents home videos such as movies, prerecorded TV shows, video game cartridges/discs and other media content.

  7. Brand licensing - Wikipedia

    en.wikipedia.org/wiki/Brand_licensing

    Brand licensing means renting or leasing of an intangible asset.It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

  8. Renting will be cheaper than buying a home for years, report ...

    www.aol.com/renting-cheaper-buying-home-years...

    "Even though the premium to buy a home may come down over the next several years based on home-price, interest-rate and rent-growth forecasts, it is expected to remain high enough to keep today's ...

  9. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...