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The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).
The Platform Canvas is a conceptual framework designed to explain the mechanisms of multi-sided platform organizations, and how they create, capture, and deliver value in the platform economy. [1] Multi-sided platforms, also called two-sided markets , like Amazon , Uber and Airbnb , create value primarily by facilitating direct interactions ...
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
In 2015, Canva for Work was launched, focusing on marketing materials. [14] During the 2016–17 financial year, Canva's revenue increased from A$6.8 million to A$23.5 million, with a loss of A$3.3 million. In 2017, the company reached profitability and had 294,000 paying customers. [15]
Digital India as a programme has been considered by some as a continuation of the long history of bias towards RIL, which has previously manifested in the form of altering TRAI regulations in favour of the company. Reliance Jio has cited the Digital India initiative numerous times for its own marketing purposes. [71]
Digital Photography Review was founded in December 1998 in the United Kingdom by Philip and Joanna Askey. [4] [11] On May 14, 2007, it was acquired by Amazon.[3] [4] [21] DPReview employs a dedicated editorial team of in-house and freelance writers, and was editorially independent of Amazon.
A digital image is an image composed of picture elements, also known as pixels, each with finite, discrete quantities of numeric representation for its intensity or gray level that is an output from its two-dimensional functions fed as input by its spatial coordinates denoted with x, y on the x-axis and y-axis, respectively. [1]