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The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was developing a lighter that could be lit up to 3,000 times before wearing out. [5] In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used.
Many traditional companies looking to create buzz like to present themselves as tech companies. ... ways to extend the lifespan of its lighters, he says. To be fair, Bic’s portfolio does include ...
Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15] In 1981, BIC launched "BIC Sport", which specializes in windsurfing boards. In 1985, the "BIC Mini lighter" was launched and, in 1991, the company launched the "BIC Electronic" lighter.
Bich formed Société Bic in 1953. [2] Bich partnered with poster designer Raymond Savignac to create the company's advertisements, who created the Bic Boy that later became part of the company's official logo. Bic won the first French Oscar for advertising, sponsored the Tour de France, and became an essential item and a household name. [4] [9]
Lighter Side. Politics. Science & Tech. Sports. Weather. ... “The Ultimate Lighter” (Bic, 2021) ... 11 Super Bowl Party Recipes From NFL Greats You Need to Recreate for Your Own Bash “Paper ...
The U.S. International Trade Commission voted earlier this month to grant BIC's request for a probe into allegations that foreign and domestic companies are importing Chinese pocket lighters that ...