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Under Armour's share price has plunged 87% since its 2015 record. This is a $6.71 stock now! The company's market cap stands at a paltry $2.90 billion, versus $42.3 billion for Lululemon and $138 ...
In 2005, less than 10 years in, Under Armour went public, successfully—its shares doubled within the first day of trading, making it the first U.S. company in five years to have such a pop. The ...
Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
In a LinkedIn post, Plank thanked Linnartz for her contributions towards Under Armour: “She helped advance the company forward in many important ways, including elevating our leadership talent ...
Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps. [23] [24] [25] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. Plank spent hours in one-on-one conversations to try to persuade those employees.
The company reorganized so that the heads of revenue, product, marketing, supply chain, and strategy reported to Frisk, who in turn reported to Plank. [12] Frisk was brought in after Under Armour's two decades of North American growth dipped in 2017, particularly from competition via Nike and Adidas and from changing consumer buying patterns.
Plank deserves full credit for working hard to bring Under Armour to life — the guy was selling T-shirts out of his car in the late 1990s. He is unquestionably an American success story, and to ...
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit [15] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed.