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Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.
Ariely's life, research, and best-selling book Predictably Irrational: The Hidden Forces That Shape Our Decisions inspired the NBC television series The Irrational, [8] [52] which premiered on September 25, 2023. [8] [53] The show's protagonist, Professor Alec Mercer, who is portrayed by Jesse L. Martin, was based on Ariely. [54] [7]
The Upside of Irrationality: The Unexpected Benefits of Defying Logic [1] is a book published in 2010 by behavioral economist Dan Ariely. This is Ariely's second published book, after he authored Predictably Irrational: The Hidden Forces That Shape Our Decisions. Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics. [2]
Generations of investors have blindly accepted economists' assumption that humans behave rationally -- that every decision we make derives from a cool and calculated balancing of all conceivably ...
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The Irrational is an American crime drama television series created by Arika Mittman. It is loosely based on the life of Dan Ariely , a behavioral economist and professor at Duke University, and his 2008 non-fiction book Predictably Irrational: The Hidden Forces That Shape Our Decisions . [ 1 ]