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In reaction, the company focused on this removing all non-personalized gifts and the motto was changed from Great Unexpected Gifts" to "The Place for Personalized Gifts." Research also showed their typical patrons were women who viewed themselves as unique gift givers. This moved the company to make stores warm and less masculine.
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Souvenir Album of Houston, 1891. Similar to souvenirs, memorabilia (Latin for 'memorable (things)'; plural of memorābile) are objects treasured for their memories or historical interest; however, unlike souvenirs, memorabilia can be valued for a connection to an event or a particular professional field, company or brand. Memorabilia can also ...
Wedding & Event Boutique – Launched on January 26, 2015. The collection's key piece is White House Black Market's "Genius dress", a design that can be worn multiple ways. The Wedding & Event Boutique features party and cocktail dresses as well as bridesmaid dresses, shoes, jewelry and more. [14] [15]
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