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Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2] Although color associations may vary contextually from culture to culture, one author asserts that color preference may be relatively uniform across gender and race. [3]
An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color.
However, connotative color associations and color symbolism tends to be culture-bound and may also vary across different contexts and circumstances. For example, red has many different connotative and symbolic meanings from exciting, arousing, sensual, romantic, and feminine; to a symbol of good luck; and also acts as a signal of danger.
A group of researchers at Harvard University has published an alternative set of images that they claim to be comparable to the IAPS in 2016. [19] The OASIS image database consists of 900 images that have been rated on valence and arousal by a sample of US-Americans recruited via amazon mechanical Turk. As opposed to the IAPS, all OASIS images ...
In US and European public opinion polls it is the most popular color, chosen by almost half of both men and women as their favorite color. [6] The same surveys also show that blue is the color most associated with the masculine, just ahead of black, and was also the color most associated with intelligence, knowledge, calm, and concentration. [5]
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She discovers, for example, just which wavelength combinations from the sky stimulate the retina, ... "Color realism and color science" (PDF).