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Performativity is the concept that language can function as a form of social action and have the effect of change. [1] The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies (social construction of gender), law, linguistics, performance studies, history, management studies and philosophy.
In linguistics, the conduit metaphor is a dominant class of figurative expressions used when discussing communication itself (metalanguage).It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers.
Communicative language teaching. Communicative language teaching (CLT), or the communicative approach (CA), is an approach to language teaching that emphasizes interaction as both the means and the ultimate goal of study. Learners in environments using communication to learn and practice the target language by interactions with one another and ...
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
Technology then becomes implemented by people in their social and economic contexts and results in a major shaping process. The participatory approach can be combined with three other types of communicative methods to effectively invoke social change. These include: behavior change communication, mass communication, and advocacy communication. [2]
Communication accommodation theory (CAT) is a theory of communication, developed by Howard Giles, concerning " (1) the behavioral changes that people make to attune their communication to their partner, (2) the extent to which people perceive their partner as appropriately attuning to them". [1] This concept was later applied to the field of ...
Communication strategies are strategies that learners use to overcome these problems in order to convey their intended meaning. [1] Strategies used may include paraphrasing, substitution, coining new words, switching to the first language, and asking for clarification. [2][3] These strategies, with the exception of switching languages, are also ...
Semantic change (also semantic shift, semantic progression, semantic development, or semantic drift) is a form of language change regarding the evolution of word usage —usually to the point that the modern meaning is radically different from the original usage. In diachronic (or historical) linguistics, semantic change is a change in one of ...