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  2. Eye tracking - Wikipedia

    en.wikipedia.org/wiki/Eye_tracking

    Eye-tracking is commonly used in a variety of different advertising media. Commercials, print ads, online ads and sponsored programs are all conducive to analysis with current eye-tracking technology. One example is the analysis of eye movements over advertisements in the Yellow Pages. One study focused on what particular features caused people ...

  3. Mouse tracking - Wikipedia

    en.wikipedia.org/wiki/Mouse_tracking

    Mouse tracking (also known as cursor tracking) is the use of software to collect users' mouse cursor positions on the computer. [1] This goal is to automatically gather richer information about what people are doing, typically to improve the design of an interface. Often this is done on the Web and can supplement eye tracking in some situations ...

  4. SensoMotoric Instruments - Wikipedia

    en.wikipedia.org/wiki/SensoMotoric_Instruments

    SensoMotoric Instruments (SMI)[1] was a German provider of dedicated computer vision applications with a major focus on eye-tracking technology. SMI was founded in 1991 as a spin-off from academic and medical research at the Free University of Berlin. The company has its headquarters in Teltow near Berlin, Germany, offices in Boston ...

  5. Tobii - Wikipedia

    en.wikipedia.org/wiki/Tobii

    Founded in 2001, Tobii is a developer of eye tracking solutions for use in scientific research, extended reality headsets, commercial devices, and custom-built machines. Tobii is based in Stockholm, Sweden, with offices in the US, Japan, China, Germany, Norway, and Ukraine. Tobii became publicly traded on April 22, 2015, [2] on the Nasdaq ...

  6. Heuristic evaluation - Wikipedia

    en.wikipedia.org/wiki/Heuristic_evaluation

    A heuristic evaluation is a usability inspection method for computer software that helps to identify usability problems in the user interface design. It specifically involves evaluators examining the interface and judging its compliance with recognized usability principles (the "heuristics"). These evaluation methods are now widely taught and ...

  7. Rudolf Groner - Wikipedia

    en.wikipedia.org/wiki/Rudolf_Groner

    In addition to eye tracking data, the same hypothetico-deductive analysis was applied to other behavioral parameters. The distribution of time spent during problem solving and the probability of erroneous solutions could be predicted by one and the same model that assumes minimal short term memory load which, however, must be compensated by ...

  8. Smart Eye - Wikipedia

    en.wikipedia.org/wiki/Smart_Eye

    Smart Eye AB, is a Swedish artificial intelligence (AI) company founded in 1999 and headquartered in Gothenburg, Sweden. Smart Eye develops Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Smart Eye develops and deploys several core technologies that help gain insights from subtle and ...

  9. Screen reading - Wikipedia

    en.wikipedia.org/wiki/Screen_reading

    The Software Usability Research Laboratory at Wichita State University did a subsequent study in 2007 testing eye gaze patterns while searching versus browsing a website, and the results confirmed that users appeared to follow Nielsen's ‘F’ pattern while browsing and searching through text-based pages. [4]