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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [1] Always menstrual hygiene products [2] Ariel laundry detergent. Bounty paper towels, sold in the United States and Canada. Charmin bathroom tissue and moist towelettes [3] Crest toothpaste [4] Dawn dishwashing.
Description. Crest Whitestrips were introduced in 2001. [1] The product is used by placing a disposable plastic strip directly onto the teeth that contains an enamel-safe whitening gel. It is reported to be most effective on yellow and heavily stained teeth. [2] In 2010, the "3D" range of Whitestrips was introduced.
Procter & Gamble was impressed with their research and decided to underwrite their formula and sell it as Crest Toothpaste in 1956. Crest Toothpaste became the first toothpaste to earn the American Dental Association (ADA) endorsement. Muhler and his team received royalties from Procter & Gamble which they used to help establish the Oral Health ...
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