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Guiding Light (known as The Guiding Light before 1975) is an American radio and television soap opera. Guiding Light aired on CBS for 57 years between June 30, 1952, and September 18, 2009, overlapping a 19-year broadcast on radio between January 25, 1937, and June 29, 1956. [ 1 ]
The Guiding Light was broadcast in black and white for the remainder of the decade. In 1956, Phillips created As the World Turns, which first started airing on April 2, 1956 on CBS. When the workload of writing both that show and The Guiding Light became too much for her, Phillips handed the reins at The Guiding Light to her protégé Agnes Nixon.
Procter & Gamble was the original sponsor of The Guiding Light until March 16, 1942, when General Mills started sponsorship. Procter & Gamble would again sponsor the show when CBS picked up the show on June 2, 1947.
The Guiding Light (GL) (known since 1975 as Guiding Light) was a long-running American television soap opera. ... Maggie and Bill Bauer start an affair, which Bill ...
P&G previously worked on As the World Turns, Guiding Light and Another World. The Gates will be the network’s first new soap opera since The Bold and the Beautiful premiered in 1987.
As for his acting work, White is best remembered for his role as William Reynolds on Guiding Light in the 1980s. His other acting credits include 2014's Gun Hill and 2017's Central Park.
During the 1970s, the head writer for Guiding Light stabilized, with two main storylines from January 1, 1970, to December 31, 1979. Robert Soderberg and Edith Sommer wrote the first half of the decade until the spring of 1973. Then James Gentile, Robert Cenedella, and James Lipton continued in the same direction until near the end of October 1975.
Guiding Light (CBS/) Lawson played boarding house operator Bea Reardon for nearly a decade before leaving the CBS daytime program in 1990. She appeared on more than 50 episodes of the soap opera ...