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Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.
Social judgment theory represents an attempt to generalize psychophysical judgmental principles and the findings to the social judgment. With the person's preferred position serving as the judgmental anchor, SJT is a theory that mainly focuses on the internal processes of a person's own judgment in regards to the relation within a communicated ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
What is Maslow’s hierarchy of needs? We explain the commonly circulated concept with some examples of how it translates in the real world. ... We explain the commonly circulated concept with ...
Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
This perspective is echoed in some of the broader critiques of system justification theory—particularly those emphasizing that a need for "social accuracy" and a "positively distinct social identity" [15] are sufficient to explain the expression of outgroup favoritism observed by members of low-status groups. In 2023, Rubin and colleagues ...
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Their Daedalus article became the first statement of moral foundations theory, [1] which Haidt, Graham, Joseph, and others have since elaborated and refined, for example by splitting the originally proposed ethic of hierarchy into the separate moral foundations of ingroup and authority, and by proposing a tentative sixth foundation of liberty. [2]