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TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase. [2] Daily sales averaged approximately US$7 million in October 2023 ...
In its launch year, TikTok Shop quickly became the fourth most popular social e-commerce platform in the U.S., with 8.2% of online shoppers using it, according to Capital One Shopping Research ...
In May 2022, TikTok announced TikTok Pulse, an ad revenue-sharing program. It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. If an eligible creator's video reaches the top 4%, they will receive a 50% share of the revenue from ads displayed with the video. [109]
Elysia Berman, who has amassed more than 170,000 followers on TikTok, said she finds the Reels algorithm “much less exciting” as a viewer and less fruitful as a creator.
Shou Zi Chew (Chinese: 周受资; born 1 January 1983) is a Singaporean business executive who has been the chief executive officer (CEO) of TikTok, an online video platform owned by Chinese company ByteDance, since 2021.
Jordan Smith, a former WNBA player who operates The Elevated Closet in Austin, Texas — a clothing brand for tall women — depends on TikTok and TikTok Shop to find customers that fit her niche demographic that’s difficult to specifically market to otherwise. “On TikTok I’ve just been able to find that audience so much easier,” she said.