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Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services.
Customers are able to purchase products in bulk. Wholesalers buy the products from the manufacturer and sell them to the consumer. In this channel, consumers can buy products directly from the wholesaler in bulk. By purchasing the items in bulk from the wholesaler, the prices of the goods are reduced. This is because the wholesaler takes away ...
Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. . However, there is a need to continue with Brand Management strategies to sustain the need at the consum
Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.
Wholesale markets develop in a number of stages. They start as general markets, then become more specialized by trading in specific types of products. A later stage is to transact only graded and well-packaged produce. A recent trend in Western Europe and the USA is for large retailers to by-pass the wholesale market system.
The systematic, strategic coordination of traditional business functions and tactics across all business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole. [14]
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