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The game's genre is "friendship adventures for girls", which Wired deemed to be a new game category created by Brenda Laurel, Purple Moon's co-founder. [1] The game's design was built on the notion of girls not wanting to play as a superhero, rather as a friend, experiencing real-life events, encounters, and emotions that they would understand. [1]
Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [5] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997
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The game was designed as a result of years of market testing the way boys and girls respond to games differently, something which was heavily discussed at the time in video gaming literature. [3] A 30-second TV spot for Secret Paths in the Forest played on network and cable stations in New York and Chicago in late 1997. [4]
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Imagine is a series of simulation video games primarily for the Nintendo DS, Nintendo 3DS, Microsoft Windows, and Wii game consoles, released from October 2007 to February 2013. Imagine video games are aimed primarily at girls aged six to fourteen and are published by Ubisoft .
Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. [1] [2] The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."