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The panel covers over 70,000 homes with 56,000 homes in urban and 14,000 in rural India and is widely used as a benchmark for purchase and pricing behavior. Its counterpart the Elite Household Panel tracks information in affluent, urban households
The Survey also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households. Broadcast India 2016 Survey [25] was released in February 2017. The findings of Broadcast India (BI) 2018 Survey [26] was released in July 2018. The study is based on a sample size of 3 lakh homes in ...
The company developed its first international panel (Worldpanel Comtech) in 2006 and the delivery tool Worldpanel Online in 2010. In 2011, a new panel in Indonesia was launched. [4] In 2012, a new strategic tie up with another Kantar company, IMRB, led to the integration of their consumer panel in India into the Worldpanel network.
conducts large scale all-India sample surveys for creating the database needed for studying the impact of specific problems for the benefit of different population groups in diverse socio economic areas, such as employment, consumer expenditure, housing conditions and environment, literacy levels, health, nutrition, family welfare, etc.;
Great Trigonometrical Survey: 1802 - 1806 East India Company: Linguistic Survey of India: 1894 - 1928 British Raj: Economic Survey of India: 1950 - present Ministry of Finance: National Family Health Survey: 1992 - present Ministry of Health and Family Welfare: All India Survey of Higher Education: 2010 - present Ministry of Education: National ...
Mobile data collection or mobile surveys is an increasingly popular method of data collection. Over 50% of surveys today are opened on mobile devices. [6] The survey, form, app or collection tool is on a mobile device such as a smart phone or a tablet.
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Mobile marketing research is a method of data collection using the functions of mobile devices, like mobile phones, smartphones, and PDAs.With increasing members of the public having access to personal mobile devices in the 21st century, mobile marketing research developed as a way to utilize mobile communication for research purposes.