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Promise: [32] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [38] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
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The use of powdered substances such as charcoal, brick, and salt for cleaning teeth has been historically widespread in India, particularly in rural areas. [9] Modern tooth powder has been positioned as a cost-effective substitute for toothpaste, as it can be applied with the index finger without requiring use of a toothbrush. [9]
Fluoride-containing toothpaste can be acutely toxic if swallowed in large amounts, [56] [57] but instances are exceedingly rare and result from prolonged and excessive use of toothpaste (i.e. several tubes per week). [58] Approximately 15 mg/kg body weight is the acute lethal dose, even though as small amount as 5 mg/kg may be fatal to some ...
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In 1995, the brand launched a Whitening variety, the first mainstream toothpaste to whiten teeth. The brand was also the first to introduce bicarbonate of soda in its toothpaste products. In 1997, the brand launched a Macleans toothbrush, which has over 1800 bristles. [4] Macleans has over 40 years of heritage in Nigeria. [6]
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It is also present in human teeth that have been exposed to fluoride ions, for example, through water fluoridation or by using fluoride-containing toothpaste. The presence of fluorapatite helps prevent tooth decay or dental caries. [6]