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Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
[1] In 1921, the company moved its production facility to London, Ohio. It was only in the 1930s that soap was contained within the pad. The company merged with Purex Industries in 1962. The Dial Corporation acquired Purex Industries in 1985. Church and Dwight acquired the Brillo business from Dial in 1997. [3]
Boraxo, also originally a 20 Mule Team product, was a borax-based powdered hand soap manufactured in the past by Pacific Coast Borax Company, then by US Borax via merger, and finally acquired by Dial. [2] The Boraxo line expanded to include powdered and liquid hand cleaners but was discontinued by Dial in 2021 or 2022. [citation needed]
Afterwards, Dial's former parent company was renamed Viad Corp, consisting of the service businesses. The Dial consumer business was reborn as the new Dial Corporation, relocating its corporate offices to Scottsdale, Arizona, adjacent to its long-time research and development facility. Under new CEO Malcolm Jozoff, a former P&G executive, the ...
[4] [5] In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation [6] and was combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Dial would discontinue the Purex Bleach product to focus on laundry detergents. In April 2004, The Dial Corporation was ...