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What Can Research Tell Us? Recruiting is the foundation of the U.S. Army's ability to sustain its overall force levels, but recruiting has become very challenging. The author draws on a large body of research on military recruiting and examines tools and resources—including recruiters and recruiting management, selection and eligibility ...
Attracting qualified recruits and the costs associated with essential skills training make military recruitment an ongoing challenge; low recruitment affects, among other things, enlistee counts, unit readiness, and morale. RAND has provided objective evaluations and recommendations that support decisionmakers’ efforts to monitor and manage military recruiting, including examinations of ...
The U.S. Army's outreach and recruiting efforts now encompass social media platforms. As part of these efforts, the Army Marketing and Research Group uses its website (GoArmy.com) and social media (Facebook and Twitter). The authors analyzed these efforts to understand if and how potential recruits and others are engaging with content and offer ...
The all-volunteer U.S. Army has been in existence for more than 40 years but its success hinges on its ability to meet its recruiting requirements. A new model can help the Army analyze the cost of different recruiting strategies, resource mixes, and eligibility policies in a range of recruiting environments.
The Army also relied more heavily on recruits with prior military service than it did in FY 2019. Relative to FY 2019, the Marine Corps decreased end strength, accessions, retention, and the number of enlistment contracts, but the quality of recruits increased.
Leveraging Big Data Analytics to Improve Military Recruiting. Nelson Lim, Bruce R. Orvis, Kimberly Curry Hall. Research Published Oct 22, 2019. Download PDF. Order a print copy. One-page overview. The authors identified ways that the U.S. Department of Defense (DoD) and the services might be able to further deploy data-driven outreach and ...
The research in this report was sponsored by the United States Army and conducted by the RAND Arroyo Center. This publication is part of the RAND monograph series. RAND monographs were products of RAND from 2003 to 2011 that presented major research findings that addressed the challenges facing the public and private sectors.
Recruiting older people to enlist in the Army could help with more than just its raw recruiting numbers. In our 2022 RAND study, we found that individuals who enlist over the age of 21 perform better as soldiers on several metrics. For instance, recruits in the 25-to-35 age range were about 15 percent less likely to attrit due to poor ...
The Army and other services face challenges in recruiting and retaining high-quality individuals. This report documents research and analysis conducted on a project entitled Life as a Private: The Army Value Propo - sition, sponsored by the United States Army Recruiting Command and conducted within the RAND Arroyo Center’s Personnel, Training,
In 2022, the Army was at 6 percent, even despite missing its recruiting mission in 2022. The Coast Guard in 2018, the year for which data are available, recruited less than 2 percent nongraduates, far below the 10-percent cap.28 Therefore, increasing this percentage to 10 percent would still be within the DoD standard.