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The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. The informality and increased timeliness of information posted to the blog assists with increasing transparency and accessibility in the corporate image.
Blogs that are written on typewriters and then scanned are called typecast or typecast blogs. A rare type of blog hosted on the Gopher Protocol is known as a phlog. By device A blog can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog. [38]
While the term "blog" was not coined until the late 1990s, the history of blogging starts with several digital precursors to it. Before "blogging" became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists [1] [2] and Bulletin Board Systems (BBS).
Medium is an American online publishing platform for written content such as articles and blogs, developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation . [ 2 ] The platform is an example of social journalism , having a hybrid collection of amateur and professional people and publications, or exclusive blogs ...
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Business Insider was launched in 2007 [7] and is based in Manhattan.Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman, and Henry Blodget, [8] the site began as a consolidation of industry vertical blogs, the first of them being Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008). [9]
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