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Later that year, the website won an OnDemandie award at the Digital Hollywood conference for best on-demand games service. [74] In August 2007, Shockwave had 4.8 million unique visitors, according to ComScore Media Metrix. [75] The website's target market was parents and moms, [76] with its customers mostly women from age 18 to 49 years old. [75]
Adobe Shockwave (formerly Macromedia Shockwave and MacroMind Shockwave) is a discontinued multimedia platform for building interactive multimedia applications and video games. Developers originate content using Adobe Director and publish it on the Internet.
Adobe Shockwave Player (formerly Macromedia Shockwave Player, and also known as Shockwave for Director) was a freeware software plug-in for viewing multimedia and video games created on the Adobe Shockwave platform in web pages.
Hoping to push into entertainment, Macromedia launched the ShockRave website in February 1998, in partnership with MTV. The website featured interactive music videos, puzzles, games, and animated cartoons. [32] In May 1999, Macromedia launched Shockwave.com to promote the capabilities of Flash and Shockwave.
Adobe Flash Player (known in Internet Explorer, Firefox, and Google Chrome as Shockwave Flash) [10] is a discontinued [note 1] computer program for viewing multimedia content, executing rich Internet applications, and streaming audio and video content created on the Adobe Flash platform.
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The term "SWF" originated as an abbreviation for ShockWave Flash. [8] This usage was changed to the backronym Small Web Format to eliminate confusion with a different technology, Shockwave, from which SWF derived. [9] [10] There is no official resolution to the initialism "SWF" by Adobe. [11] Adobe declared its Flash player EOL on December 31 ...
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