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Fernandes Guitars is a guitar brand of Japanese marketing company Fernandes Co. Ltd. ... and accessories to become one of the biggest guitar producers in Japan.
They made acoustic guitars for Yamaha as well as guitars sold by Burny, Washburn and under ESP Guitars' Navigator brand. [ 12 ] Business conditions became difficult in the late 1980s due to the strength of the Japanese yen in global currency markets, which forced most production overseas to Taiwan and elsewhere.
The Fernandes company was established in 1969 in Japan. Its Burny brand was used for the Gibson replica guitars while the Fernandes brand was used for the Fender replica guitars. Fernandes initially made acoustic guitars and started making electric guitars in late 1973. The Burny Les Paul models first appeared in 1975.
In Japan, Fender was also losing sales to Japanese guitar brands such as Tōkai, Greco and Fernandes. Since Japanese labor and production costs were much lower than in the United States, Fender moved the lower-priced Fender guitar production to Japan and began negotiations with several Japanese musical instrument distributors.
Heath's bass guitars at X Japan's São Paulo concert in 2011. Heath used Fernandes bass guitars almost exclusively, mainly his signature model FJB-115H. [33] He also had a signature model with Burny, produced by Fernandes, the DB-85H. When he first joined X Japan he used a Burny WB-X and then a Burny EB-X from 1993 until getting a signature model.
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Ken has used many different guitars in his career, including Gibsons and Steinbergers, but he is best known for playing the Fernandes and Fender brands. From circa 1995 [19] to 2009, Ken was an endorser of Japan-based Fernandes Guitars.
This is a list of notable companies based in Japan. For further information on the types of business entities in this country and their abbreviations, see " Business entities in Japan ". Note that 株式会社 can be (and frequently is) read both kabushiki kaisha and kabushiki gaisha (with or without a hyphen).