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Noxzema (/ n ɒ k ˈ s iː m ə / nok-SEE-mə) [1] is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, [ 2 ] it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar.
Noxell Corporation, formerly known as the Noxzema Chemical Company, [1] was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl . In 2016, it became a subsidiary of The Procter & Gamble Company .
Gayheart's break into the television industry was a series of television commercials for Noxzema in the early 1990s, earning her the moniker "The Noxzema Girl". [4] [8] The commercials began airing in 1991 and brought her national recognition. [11] In 1992, Gayheart was cast in her first major role on the soap opera Loving as Hannah Mayberry. [8]
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Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (since owned by Unilever) Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016