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Marketers can take advantage of rational ignorance by increasing the complexity of a decision. If the difference in value between a quality product and a poor product is less than the cost to perform the research necessary to differentiate between them, then it is more rational for a consumer to just take his chances on whichever of the two is more convenient and available.
Rawls coined the phrases original position and veil of ignorance. [2] However, the same thought experiment had already been described earlier in social choice by William Vickrey [3] and John Harsanyi, [4] [5] who independently derived proofs showing a rational observer in the original position would adopt a utilitarian framework. [6]
Will, within philosophy, is a faculty of the mind.Will is important as one of the parts of the mind, along with reason and understanding.It is considered central to the field of ethics because of its role in enabling deliberate action.
This does not mean it is logically impossible to universalize, but that doing so leads to a state of affairs that no rational being would desire. Kant believed that morality is the objective law of reason : just as objective physical laws necessitate physical actions (e.g., apples fall down because of gravity ), objective rational laws ...
The problem of free will has been identified in ancient Greek philosophical literature. The notion of compatibilist free will has been attributed to both Aristotle (4th century BCE) and Epictetus (1st century CE): "it was the fact that nothing hindered us from doing or choosing something that made us have control over them".
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
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A common idea of many theories of rationality is that it can be defined in terms of reasons. On this view, to be rational means to respond correctly to reasons. [2] [1] [15] For example, the fact that a food is healthy is a reason to eat it. So this reason makes it rational for the agent to eat the food. [15]