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A Gibson Les Paul featuring DiMarzio humbuckers with characteristic double-cream bobbins. DiMarzio, Inc. (formerly DiMarzio Musical Instrument Pickups, Inc.) is an American manufacturing company best known for popularizing direct-replacement guitar pickups. The company also produces other accessories, such as hardware, guitar straps, and ...
While PAF pickups were closely associated with Gibson guitars, the brand never marketed them as such, as selling individual pickups did not become commonplace until DiMarzio pioneered the replacement pickup market in the 1970s. DiMarzio was granted the trademark for "PAF" in 1978, with the company claiming to have been the first to use the term ...
In the early 1980s DiMarzio introduced replacement pickups for Stratocaster and Telecaster guitars. These were of the stacked humbucker design, where the lower pickup coil functions solely to cancel hum. The DiMarzio "Super Distortion" pickup, introduced in 1972, was the first after-market replacement guitar pickup.
A mini-humbucker pickup design is also used for the pickups in Rickenbacker 650 guitars and 4004 basses. A number of third party manufacturers make mini-humbucker replacement pickups. As of 2018, EMG , [ 4 ] Seymour Duncan , [ 5 ] DiMarzio , GFS, Dragonfire, and Jason Lollar all make mini-humbuckers.
Hondo was one of the first overseas guitar builders to feature American-built DiMarzio pickups on the import instruments beginning in 1978. By this year, a number of Hondo II models featured designs based on classic American favorites. In 1979, over 790,000 Hondo instruments were sold worldwide.
In 1993 the JEM7VWH was introduced. One of the new features of this guitar was the new DiMarzio EVOLUTION (hence the guitar also being known as EVO) pickups in the neck and bridge position, but the DiMarzio JEM middle pickup was still featured on the model introduced in 1993.