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The supermarket said the prices of some 64 products, including cupboard essentials, breakfast items and fresh produce, have been slashed. Morrisons plugs extra £25m into cutting prices of own ...
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Morrisons converted all McColl's stores to the Morrisons Daily fascia by September 2024. [97] Morrisons revived the Safeway brand in 2016 for use in stores of its wholesale customers and in Morrisons Daily stores, [98] along with two MPK Garages forecourt stores which operate with Safeway Daily branding. [99] [100]
A selection of products showing the "Just Essentials by Asda" branding. Just Essentials by Asda, formerly Asda Smartprice, is a no-frills private label trade name.It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were offered at a lower price than the equivalent famous name brand product and Asda's own brand equivalent.
A total of 185 stores were converted to Morrisons Daily by the end of 2021. McColl's hoped to have 350 shops trading under the new format by the end of 2022. [23] In 2021, McColl's raised £30m to invest in the expansion of its Morrisons Daily convenience stores. The income of the convenience stores had been reduced by the coronavirus pandemic ...