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  2. Relevant alternatives theory - Wikipedia

    en.wikipedia.org/wiki/Relevant_alternatives_theory

    Relevant alternatives theory was primarily developed by Fred Dretske. It states that "knowing a true proposition one believes at a time requires being able to rule out relevant alternatives to that proposition at that time." [1] One way that Dretske attempts to motivate RAT is with examples, such as the following:

  3. Ethical decision-making - Wikipedia

    en.wikipedia.org/wiki/Ethical_decision-making

    In business ethics, Ethical decision-making is the study of the process of making decisions that engender trust, and thus indicate responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. [ 1 ]

  4. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  5. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The theory can be applied to general settings outside of those identified by costs and benefits. In general, rational decision making entails choosing among all available alternatives the alternative that the individual most prefers. The "alternatives" can be a set of actions ("what to do?") or a set of objects ("what to choose/buy").

  6. Arrow's impossibility theorem - Wikipedia

    en.wikipedia.org/wiki/Arrow's_impossibility_theorem

    When Kenneth Arrow proved his theorem in 1950, it inaugurated the modern field of social choice theory, a branch of welfare economics studying mechanisms to aggregate preferences and beliefs across a society. [14] Such a mechanism of study can be a market, voting system, constitution, or even a moral or ethical framework. [1]

  7. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    The purpose of calculating economic profits (and thus, opportunity costs) is to aid in better business decision-making through the inclusion of opportunity costs. In this way, a business can evaluate whether its decision and the allocation of its resources is cost-effective or not and whether resources should be reallocated. [15]

  8. Decision analysis - Wikipedia

    en.wikipedia.org/wiki/Decision_analysis

    Decision analysis (DA) is the discipline comprising the philosophy, methodology, and professional practice necessary to address important decisions in a formal manner. . Decision analysis includes many procedures, methods, and tools for identifying, clearly representing, and formally assessing important aspects of a decision; for prescribing a recommended course of action by applying the ...

  9. Independence of irrelevant alternatives - Wikipedia

    en.wikipedia.org/wiki/Independence_of_irrelevant...

    For example, the decoy effect shows that inserting a $5 medium soda between a $3 small and $5.10 large can make customers perceive the large as a better deal (because it's "only 10 cents more than the medium"). Behavioral economics introduces models that weaken or remove many assumptions of consumer rationality, including IIA. This provides ...