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Danby is the brand name of a line of appliances marketed by Danby Appliances Inc. and Danby Appliances Ltd., led by President and CEO Jim Estill. [1] Danby specializes in designing, manufacturing, and distributing small appliances through national and independent retailers in Canada, the US, UK, and Mexico. [ 2 ]
Vinotemp was founded in 1985 in Los Angeles, California by Francis Ravel. Ravel initially produced and sold wine before transitioning into making wine cabinets. [citation needed] In 1993, Ravel created a self-contained wine cooling unit, which would come to be one of the companies most lucrative products.
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
The bigger problem, though, is the wine-drinking consumer. ... Wineries in Napa raised their direct-to-consumer prices to an average of $84.20 a bottle last year, up from $79.40 a year earlier ...
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An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: Malt beverages to which various fruit juices or other flavorings have been added; Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added